Specific Media lands $100 million in private equity financing
November 1st, 2007, 8:24 am · 5 Comments · posted by Mary Ann Milbourn
Specific Media, an Irvine online advertising network, will get up to $100 million in funding from San Francisco-based Francisco Partners in one of the largest private equity technology growth capital deals worldwide this year.
The company, which was the No. 3-ranked advertising network by comScore in September, will use the financial infusion to fund acquisitions. Francisco will provide additional funding, as needed.
Specific Media’s technology allows advertisers to target consumers based on demographics, behaviors, geographic locations and/or relevance to a Web site visited. Its network reaches more than 130 million U.S. monthly unique users and includes more than 450 brands.
The company completed its first round of venture capital funding in June 2006 when Enterprise Partners Venture Capital raised $10 million in financing.
November 1st, 2007 at 10:02 am
Just great! Now we can look forward to even more banner advertising and popup filth on every webpage we visit. Way to go guys!
Schmucks. I hope your servers keel over and melt…
November 1st, 2007 at 1:03 pm
com.Score? Is that a real website?
November 1st, 2007 at 1:41 pm
Looks like we have a bitter internet user here. Oliver go back to your blue collar labor.
November 1st, 2007 at 4:52 pm
Actually, if a company like Specific Media does its job right, there will be fewer random pop-ups and banner ads, and more targeted ads. Meaning that if you’re someone who is interested in rock climbing, and like to browse rock climbing websites, you’ll see only ads of interest to rock climbers, rather than pop-ups and banner ads for random merchandise and services. You might even grow to appreciate online targeted advertising. One day. In the distant future.
November 8th, 2007 at 5:02 am
[…] biggest private equity deal in Orange County this year put $100 million into Specific Media in Irvine earlier this month. […]